About Us
INSTITOUTO PROOTHISIS KAI PISTOPOIISIS PROIONTON AGRODIATROFIS
Background and Experience
The Institute for the Promotion and Certification of Agri-food Products seeks to operate within the following strategic priorities:
Support for the Strategic Development of the Primary Sector
Strengthening the competitiveness and sustainability of the primary sector through initiatives that foster innovation, modernization, and alignment with national and European strategies for agricultural development.Promotion of Quality Products and Enhancement of Their Identity
Elevating the recognition of agri-food products by promoting their unique characteristics, ensuring high standards of quality, and reinforcing their brand identity, thereby increasing their commercial value both in domestic and international markets.Support for Networking and Collaboration in the Agri-food Sector
Facilitating synergies among producers, enterprises, and stakeholders within the agri-food value chain, in order to encourage knowledge exchange, joint ventures, and integrated approaches to sectoral development.Development of a Comprehensive Marketing Strategy for Local Products
Designing and implementing a holistic marketing framework that highlights the distinctiveness of local products, strengthens their market positioning, and enhances their long-term presence and competitiveness.Linking Agricultural Production with Tourism
Creating strong connections between agri-food production and the tourism industry, showcasing local gastronomy and products as key elements of cultural identity and regional development, thus enriching the overall visitor experience.
Its aims are:
Promotion of Agri-food Products
Showcasing the uniqueness, quality, and added value of agri-food products, strengthening their reputation in local, national, and international markets.
Certification of Agri-food Products
Ensuring high standards of quality and authenticity through structured certification procedures that safeguard consumer trust and enhance product competitiveness.
Promotion of Education in the Field of Agri-food
Advancing knowledge, training, and skills development among professionals, producers, and stakeholders in the agri-food sector.
Research, Development, Specialization, and Innovation
Encouraging applied research, fostering innovation, and supporting specialization in order to drive progress and modernization within the sector.
Representation of Members before Public and Private Bodies
Acting as a representative voice for its members, defending their interests and facilitating dialogue with public authorities, institutions, and private organizations.
Implementation of Public Works
Undertaking projects that contribute to local and regional development, infrastructure improvement, and the broader public interest.
Promotion of Innovation in Enterprises
Supporting businesses in adopting innovative practices, modernizing their structures, and achieving sustainable growth.
Expansion of Business Networks and Knowledge Base
Strengthening collaboration among enterprises, research institutions, and other stakeholders, while expanding the exchange of knowledge and expertise.
Preparation of Funding Proposals and Management of EU and National Programs
Developing, submitting, and overseeing projects funded by European Union and national programs, thereby maximizing access to financial resources and opportunities.
Participation in Research Projects
Contributing actively to collaborative research initiatives at national and European levels, fostering innovation and knowledge generation.
Updating and Informing Members on Developments
Providing timely and accurate information on trends, policy changes, funding opportunities, and scientific or market developments in the agri-food sector.
Planning and Implementation of Community Service Projects
Designing and executing initiatives in cooperation with public bodies, local authorities, and regional stakeholders, with the aim of serving community needs and fostering inclusive local development.
Support and Implementation of Environmental Protection and Awareness Actions
Promoting sustainable practices through awareness campaigns, educational programs, and targeted interventions that safeguard ecosystems and encourage environmental responsibility among citizens.
Implementation of Actions for the Protection of Cultural Heritage
Preserving, promoting, and revitalizing cultural heritage as a vital component of collective identity and as a driver of sustainable development.
Promotion of Tourism Development and Destination Marketing
Supporting initiatives that enhance tourism infrastructure, enrich cultural and gastronomic offerings, and strengthen the positioning of regions as attractive destinations in both domestic and international markets.
Combating Unemployment and Social Exclusion
Implementing targeted programs that create employment opportunities, promote social integration, and provide support to vulnerable social groups.
Dissemination of Innovation Across the European Area
Encouraging the transfer of knowledge, best practices, and innovative approaches across borders, thereby contributing to the strengthening of the European innovation ecosystem.
Advancement of Environmental Protection and Renewable Energy Resources
Supporting initiatives that emphasize the value of environmental protection and promote the use of renewable energy sources, both within the European Union and in collaborating countries such as Bulgaria.
