About Us
INSTITOUTO PROOTHISIS KAI PISTOPOIISIS PROIONTON AGRODIATROFIS
The Institute for Promotion and Certification of Agri-food Products aims to drive strategic growth in the primary sector by enhancing the quality and market value of agri-food products both in Greece and internationally. It seeks to promote quality products through strong brand identity and certification, while also fostering networking among producers and businesses to create synergies within the sector.
A key focus is developing an integrated marketing strategy that elevates local products, making them more competitive and recognizable. Additionally, the Institute emphasizes the interconnection of agricultural production with tourism, creating unique agri-tourism experiences that showcase regional products and traditions, ultimately enriching the economic and cultural fabric of local communities.
Our Aims
The Institute for Promotion and Certification of Agri-food Products is committed to enhancing the agri-food sector through a comprehensive approach that includes promoting and certifying high-quality products and fostering education, research, and innovation. It provides a structured certification process to ensure product integrity and supports the modernization and development of businesses by promoting innovative practices.
The Institute also plays an active role in representing its members in various public and private forums, preparing funding proposals, managing EU and national programs, and participating in research projects. By expanding business networks and knowledge bases, it strengthens the sector's competitiveness and sustainability.